Minimum Advertised Price (MAP) Policy

LOCK LACES® resellers are responsible for pricing LOCK LACES® at the current Minimum Advertised Price (MAP) published on and The products and MAP may be changed from time to time at the sole discretion of Positive Distribution LLC. The MAP policy applies to all advertisements of specific LOCK LACES® products in all media including, without limitation, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, Internet or similar electronic media, television, radio and public signage.

Positive Distribution LLC reserves the right to at any time to modify, suspend, or discontinue the MAP policy in whole or part or designate promotional periods. In addition, Positive Distribution LLC may from time to time offer promotional discounts at for the purpose of growing customer base, building brand awareness, and/or support of non-profits.


Within 15 days of finding a violation of such MSRP, MAP or Internet Sales Policy, PD will send notification to the customer. If the price has not been changed or the product has not been removed from third party website within 30 days of notification, then PD and wholesaler will stop supplying the vendor.

Minimum Suggested Retail Price (MSRP)

As of 4/27/2017, the MSRPs for LOCK LACES® are as follows:

  • “Original” $7.99
  • “2-Pack” $13.99
  • “Reflective” $9.99
  • “Boot/Camo” $9.99